What is targeted advertisement?

What is targeted advertisement?

• A. Websites and apps build a program of your interests to know what ads to show you
• B. Ads are shown based on random selection
• C. Ads are shown only when you pay for them
• D. Advertisements are never personalized

Answer: (A)

Targeted advertisement means showing you ads that match what you’re likely to be interested in, based on data about your online behavior. Advertisers collect information from the sites you visit, the searches you run, the apps you use, and other signals like your location or device. This data helps create profiles or segments so the ads you see are more relevant to you, increasing the chance you’ll notice or click on them. It’s different from random ads, which aren’t tailored to your interests, and from ideas that require payment or that are not personalized at all. Privacy and data use are important considerations, since targeted ads depend on collecting and analyzing information about you.

Targeted advertisement means showing you ads that match what you’re likely to be interested in, based on data about your online behavior. Advertisers collect information from the sites you visit, the searches you run, the apps you use, and other signals like your location or device. This data helps create profiles or segments so the ads you see are more relevant to you, increasing the chance you’ll notice or click on them. It’s different from random ads, which aren’t tailored to your interests, and from ideas that require payment or that are not personalized at all. Privacy and data use are important considerations, since targeted ads depend on collecting and analyzing information about you.